My Mission Statement [Updated]
Hi folks, I’m the older and uglier avocado.
I train, eat, sleep, and I used to write about it. Then it occurred to me that I there was really nothing special about what I wrote, and I quit doing it for a while. But I still entertained the idea that I could contribute to fitness information in a way nobody else does. I just had to find the right way. Eventually, I found it. Analytic Fitness™ was born.
Analytic Fitness™: the 1-minute version
This Patreon as a crusade against science-based fitness bullshit. And since:
- bullshit is a rigorously defined concept in analytic philosophy, and:
- I am by education an analytic philosopher,
it was from day one a rigorous philosophical effort. And if you wonder how something can be “science-based” and bullshit at the same time you should definitely check the Science and Bullshit of Lifting series, starting here.
Analytic Fitness™ is the label I pinned on this rigorous philosophical effort (I did not trademark the stuff for real, but I may one day). In a nutshell, Analytic Fitness™ applies the methods of analytic philosophy to fitness-related topics to bring you science-based fitness information you won’t find anywhere else.
The vehicle of Analytic Fitness™ is an exclusive, invitation-only blog, The Older Avocado and this Patreon is set up to support posts of 1.500 words or more that takes some digging. That would be about 8-10 minutes of reading time for you but it’s worth a few hours of research for me. Anything shorter or that does not require research, I’ll post on donated time.
What’s in it for you?
With Patreon, you get two things: content you support and rewards for your support. You can have a taste of what you’d support on The Older² Avocado, a publicly accessible blog which publishes excerpts of Patreon-supported posts, as well as some other non-exclusive content, such as interviews, reposts, etc.
Content you support
I publish on a semi-regular basis, with an average of two Patreon-supported posts per month. Sometimes, I take time off for side projects and that’s why support options (and reward tiers) are set ‘per post’ rather than ‘per month’: I would not ask you to support my other endeavors.
Exclusive posts published on The Older Avocado include:
- Ongoing series: The Science and Bullshit of Lifting, Training From Scratch, Old School Strength, and The Analytic Ftiness™ Dictionary, and possibly others in the future.
- Standalone posts that debunk fitness myth (like The Magical 4 Minutes and The Law of Irradiation on Trial) or propose actual fitness tips like Train Your CNS, Get Stronger and Move Your Inhibited Gluteal and Abdominal Wall Complex) based on real science.
- [Soon] Exclusive interviews following up on those published (in full) on The Older² Avocado.
Rewards for your support
All Patreon supporter tiers have immediate access to the invitation-only blog The Older Avocado. Then, depending on the tier, they also get:
- Access the Analytic Fitness™ Dictionary and Ongoing Series Polls to chose the next entry of the Dictionary, and which series I should prioritize.
- Discount codes on my Gumroad webshop from 5% to 50% for off-the-shelf ebooks, and up to 100% for personalized programs on higher tiers.
- Various levels of Analytic Fitness™ Certification, re-certification, etc., with nice digital certificates and even printed stuff on higher tiers.
The Older Avocado is not meant to be a fast-growing enterprise and it will probably never be profitable, but that doesn’t mean that I should not be ambitious. In particular, Patreon lets me set goals for the future and make promises based on these goals. After consultation of my supporters, I set on the following:
- Video content on YouTube and later on some platform where I can grant exclusive access to my supporters.
- Physical rewards such as t-shirts, mugs, and other cool stuff that will help spread the good word of Analytic Fitness™.
Of course, since those goals are conditional on
making good money having enough supporters, I’ll need your help to spread the good word. But rest assured that I’ll be super-grateful if you do.
Oh, and I’ll say ‘thank you’, too.